Tuesday, February 3, 2009

Ride Strapper Keeper Preview 2010

Rides newest freestyle boot is the strapper keeper. It comes with an intuition liner and has graphics that tie back to the crush. Graphics done by Pam Nethercott's 3rd grade class.
This is actually a good story. The guys at ride told me that they went to their art department and asked the artists where they learned to draw. All of them said they began drawing in school as far back as they could remember. So Ride went to the local elementary school, which is underfunded in art, and gave them supplies and a mission. To draw a snowboard graphic. Well you can see the art all over the Crush snowboard and it ties back to this boot.
A great story, great art, and great product. this boot reminds me a little of the vans danny kass back in the day. Lower lacing and 2 Velcro straps up top.

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